UN Women Google advert
14:17
When considering what to do for the professional contexts brief I was thinking about doing the D&AD brief which was based on posters, and I went looking for simple posters which gave out a clear message effectively. I found the UN Women adverts and thought they displayed a powerful message really simply. Although I am no longer making my own posters I am still really moved by the message they portray.
They are so powerful, especially as you read each ad's fine print and see that the content are in fact the results from actual web searches on a given date in the beginning of March 2013. Whilst trying to do the auto search myself, I found that google since doesn't show any suggestions in any variation of either Men/Women followed by the suggesting words of can/can't/shouldn't etc, which displays a flicker of progress on the matter. However I am not focused on the message itself, albeit very important, but the way in which it has been presented and how effective the medium is.
The design of a poster really helps send the message: It's incredibly symmetrical, striking and makes you look directly at the eyes and uses them to catch the viewers attention.
It links technology and the omnipresence of the internet with google; its recognisable, its universal, and everyone links the tool bar with the search engine. This makes it even more impactful when you realise its actually genuine autocomplete results from the site. And finally, placement; covering up her mouth with the search bar again brings the idea home that women don't have a voice and are repressed.
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