Today I booked a 1 to 1 with Ellen so I could show her how my works progressed from before I had even developed my work. She agreed that my most recent landscapes didn't work, and brought me back around to my original ones and how they could actually work alongside. Getting another perspective really helped to freshen my own view and look at my work in a different light. After seeing Ellen I experimented with the images below and how they could work together. I feel a lot more confident in the work I already have and need to go back over it. I think I was producing new work so quickly that I got lost in it and forgot about where my project originated.
Mitrottas work was exhibited in the photo vogue festival I went to last week. I found her still life images for handbag brand Coccinelle online and instantly saw a likeness to my own images, and how I want to progress. The use of lines in different colours and the contrasting colours of the bags works really well, and the unexpected addition of the food.
When thinking about how I plan to shoot my still life; how to make it more interesting, including different props to enhance the subject and I am interesting in visual merchandising and how they use shapes and colour in a window to draw consumers in. These displays feel like my images if they were made into a shop window. Even when shooting my portraits to make them more fun I want to look into including props and experimenting with different, more exciting poses.
Yesterday I was lucky enough to go to Photo Vogue festival, a five day fashion photography festival hosted by Vogue Italia, and their ongoing photography campaign PhotoVogue, a platform where photographers across the globe can upload and share their fashion images with the chance of them being featured on the site. What first attracted me to the festival was its exhibition on the female gaze. This has relevance to me as my position as a female photographer and the idea has interested me for a while.
The female gaze is centered around how female fashion photographers are revolutionising the way the female body is represented through fashion.
we are starting to see women who aren't stick thin, who might have a spot on their face or cellulite on their thighs. its about empowerment of women, of photographing their friends in a natural way, and being proud of it. Alot of my theory work has been based on the male gaze, theorists Laura Mulvey, and John Berger's 'Ways of Seeing'. So it was really interesting to see an exhibition which has turned everything they believe in around and made it into something positive.
Below are some of my favourites from the exhibition.
The female gaze is centered around how female fashion photographers are revolutionising the way the female body is represented through fashion.
we are starting to see women who aren't stick thin, who might have a spot on their face or cellulite on their thighs. its about empowerment of women, of photographing their friends in a natural way, and being proud of it. Alot of my theory work has been based on the male gaze, theorists Laura Mulvey, and John Berger's 'Ways of Seeing'. So it was really interesting to see an exhibition which has turned everything they believe in around and made it into something positive.
Below are some of my favourites from the exhibition.
Carmen Mitrotta
Namsa Leuba, Untitled III, from the series The African Queens, 2012
Arvida Byström, Wilting
Stephanie Wilson Emoji #2
Mel Bles
Turkina Faso
In response to my improvements for LO1, I am looking to expand my image making practice, and do want to experiment using medium format, as I think it could work well. We practised using the medium format cameras in a workshop a couple weeks ago so I feel more confident using equipment which I had never previously used. Although I may not use it in this particular project, I definitely will experiment in BA2a. For LO2, looking into painters and practitioners outside photography is something I know I need to do to further my research and add depth to my work. And my research into landscape photographers is limited, and needs broadening.
LO3 considers experimentation and development of approach; my theme is developing and I have shot more landscapes in addition to ones which were available to be assessed; this is a classic example of not having everything to show and available to my assessors and was my error. My images show a clear link visually using colour from the very beginning, and although my subject has changed as my ideas have development, this has remained consistent. To make this clearer to assessors I shall write about it more clearly. I was aware that some of my most recent research was lacking clear annotations and these were marked as such; time keeping in the run up to mid unit review was key so that everything was finished for assessment, I aim to improve this next time.
I didn't feel this review to be as helpful as I wanted it to be; nothing in my feedback was a shock and it was improvements which I had already given myself when looking over my own work. I personally find the assessing aspect of the mid unit review far more helpful, as it gives you an insight into how everyone else is working on their project and the hundreds of different ways we can approach the same brief, I always feel inspired after seeing other peoples work and motivated to do better in my own. (I have always been rather competitive)
How am I approaching moving image?
My fashion work shooting in the studio is strong and | can use this in my moving image work. Fashion advertisements for fashion brands such as Pretty Little thing, who Katie showed us in the moving image lecture really stood out to me as something I can achieve; I plan to experiment with shooting behind the scenes, or a model adjusting poses as though they were shooting stills, walking across the backdrop towards camera with simple movements. (Pretty Little Thing (2015) Youtube)
Keeping my moving image simple and working on the footage in post production, playing around with split screen and running footage backwards, on repeat and with other effects. I need to ensure that I don't over work the effects in post as this can make my work look very amateur and cheesy; something I need to avoid. Keeping my filming simple will mean that my framework could work as a selection of stills; KW Purcell highlights how the division between moving image and still is ambiguous. This is evident within the cinematic direction of Wes Anderson who's artistic direction makes his moving image a string of stills which are so detailed, they could be a series of paintings.
(Purcell KW (2010))
Craig McDean for Zara’s AW16 campaign had a short moving image film alongside the editorial stills, which used similar techniques in post to create something more interesting out of relatively simple footage, using techniques such as split screen and rewinding footage. (McDean, C. (2016) Zara AW16)
Susan Sontag’s view that photographs are more memorable than moving image I find really relatable. I find photographs much more unforgettable; they're standalone, speak for themselves.
In a sense, there is only a certain amount of information our brains can retain at any given moment. It takes intense concentration to digest all information within moving image; every time we re-watch a clip we will notice a minor detail which we would have missed before, constantly receiving and processing new information, which just isn't the case for photographs. My moving image will be the most effective if, like my stills accompanying it, it is minimalistic.
(Sontag, S. (1973))
Bibliography
McDean, C. (2016) Zara AW16
Pretty Little Thing (2015) https://www.youtube.com/watch?v=Mx4HNufG3qA
Purcell KW (2010) Adventures in motion pictures Eye Magazine Number 77
Sontag, S. (1973) On photography. New York: Farrar Strauss And Giroux
After researching The Grand Budapest Hotel's trademark and set design I found this interview with Annie Atkins, one of the graphic designers on the film set.
It made me realise how much effort goes into films, half of which may only be seen for a few seconds, the idea of making an authentic set for actors and directors is something I'd never considered.
Things like the fact Wes Anderson wrote every single newspaper story for three entirely different newspapers to feature in the film despite many of them being directly in the shot or not, and stamps on letters which were not illegible from the distance they were filmed at, but were there to maintain a level of authenticity.
Graphic designers are in charge of everything which I wouldn't even consider being graphic design, like the different keys above.
http://www.itsnicethat.com/articles/annie-atkins-grand-budapest-hotel
Professional Contexts
My work currently sits and is most relevant to, brands visual merchandising; and advertising campaigns. This puts my work between fashion, editorial and advertising. Although I have collaborated and worked with designers, this isn't something which interests me as much, and similarly with music photography, are two industries which are not as relevant to the work I make and am interested in making, and not areas which I aim to fit into. Despite this, my working style is flexible and it is necessary to be able to be so to work within different contexts and subject matters, and this is possible within the two industries. Visual merchandising really interests me as the case study of Zara, a Spanish retail brand who spend barely any money on advertising, but use it in the visual merchandising of their stores and shop fronts, and editorials online. The power which this has has lead it to be the most popular store from Inditex Group, Europe’s largest fashion retailer. (Robin, M 2013) I have created any work I have with branding and visual merchandising in mind and therefore my images are easily placed within these contexts.
I chose three people specifically who I would like to see my work. The first is Olivia Singer, the Fashion & Beauty Features Editor for Another Magazine, which is under the publishing house Dazed. Another magazine is known for commissioning editorials in a style more similar to my own, compared to edgier magazines such as Dazed and Confused, produced under the same publishing house. Olivia Singer can be contacted by Email on oliviajasminesinger@gmail.com.
Sandor Vos is an Art director at Grey London. (sandervos88@gmail.com) Grey London is an advertising agency who have clients including arcadia group, and have commissioned adverts for Topshop. (Mark Banham 2012, Campaign live london)
Digital Editorial Director of Teen Vogue, Phillip Picardi, known as @pfpicardi on social media platform Twitter, would be an individual who I would like to see my work. Teen Vogue, like its parent magazine, are known for their many editorials and fashion images, many which are relevant to my own and share a similar aesthetic.
Bibliography
Parekh, R. 2013, writing for advertising age (www.adage.com)
Robin, M. 2013 Writing for Smart Company (www.smartcompany.com.au)
Any names, email addresses and contact information were accessed via Linkedin (www/linkedin.com)
How am I approaching my Still Life images?
Similarly to my approach for my portraits, my still life images will be based around fashion imagery, producing styled, minimalistic images with a clean, colourful aesthetic.
I have chosen to shoot fashion accessorises which I plan to include in my portrait images also, providing a clear link between the two. I plan to reference images by Tyrone Lebon for Celine [1] and include a model in my still life images, cropped down to the subject, the product. This inclusion of a model creates a hint of context in what would otherwise be a totally decontextualised image.
(Lebon, T, SS15, For Celine)
Wolfgang Tillmans interpretation of authenticity within his photography is predominately centred around the authenticity of what is behind the camera, rather than in front of it. I really like this interpretation of being a photographer: I have a vision that I can see behind everything that goes towards it; the background that may not be big enough, the masking tape holding things together; But the viewer see’s only the final outcome, which is what I had in my head all along. Everything takes a lot of post production and manipulating the raw, but my intentions are genuine.
(Bright, S. (2011) Art photography now.)
My images are not observational, I plan to create a set; I have researched into Visual merchandising and set design and using a set to compliment my subject and including more in the frame.
After looking at House of Hackey’s modern take on traditional patterns, and looking at my own work, what appeared to be the polar opposite, I begun to see that infact, the two were almost exactly the same. This brought me to consider the incorporation of pattern into all my work, including my still life. [2] (William Morris x HOH AW15)
Bibliography
Bright, S. (2011) Art photography now. Rev edn. London: Thames & Hudson.
Lebon, T, SS15, For Celine
Morris, W together with House of Hackey AW15
Appendices
Appendix 1
Appendix 2
I came across photographer Gray Malin as he was featured on Insider Art, and I instantly fell in love with his landscapes. They reminded me of Richard Misrach's On the Beach series, as shown to us by Katie during our lecture on landscapes a couple of weeks ago.
I love the colour and the creativity shooting from a different perspective to what we normally expect. I want my own images to be really colourful; these images almost look as though they've been styled as they're so colourful and random, it looks too accidental.
"Sprinkles"
This image is my favourite from the series, I think the name of the print sums up what Malin's purpose was; not to capture the people as people, but as an entire group. I can't decide if I find his approach here anthropological or not; Whether the subject is supposed to be the people, or the pattern and colour their presence provides against the sand.
In early 2015, Malin collaborated with Sperry to produce a line of canvas shoes in his prints.
Today we had a lecture from our second and third year tutor, Ellen Rodgers. Primarily a fashion photographer, she only works in film and has been published in the likes of Vice, Dazed and Confused, Vogue Italia, i-D, British Journal of photography, and more.
She draws inspirations from external sources, normally away from photography, such as film, computer games and music. Her MA work was inspired by a folk horror aesthetic which was part of films she loved during the time.
Ellen studied her MA and it was during her degree show that she was approached my several stylists wanting to work with her. She begun working with a stylist straight away and demonstrated how key it is to work with people and how she was lucky enough to do so. The stylist had a vision for the direction of her work that was completely different to her own; at first she didn't even like the images she was producing; but they were successful; she was part of an emerging aesthetic called witch folk, and her work was unknowingly being spread and was even used on the covers of music albums she didn't even know existed.
She went back to another stylist whose aesthetic she preferred and wanted to take her work in a different direction, working for Vice magazine frequently lead to lots of commercial work, and thinking of creative ways to work many different brands into the shots.
Ellen highlighted how much work she was doing and the stress she was putting herself under and how exhausting it made her, working only on film meant that her turnaround was about a week as she hand painted the colours, scanned the images in separately because they were so big and edited them together, and colour graded the digitals to match the prints.
Throughout her career she constantly wrote about her thoughts, struggles and life in a blog. She feels this oversharing helped her career and lead to her becoming a writing contributor to www.lomography.com She left her commercial practice for a period of time after a close family death, and returned to Norfolk as she wanted to learn how to make mistakes and be around students as she liked the mentality of them. She has since returned to her practice and is working on a series titled Gnosis.
My creative process
Bibliography Anderson, W. (2014) Grand Budapest Hotel, Fox Searchlight Pictures.
I found Andy's work after he was mentioned in a group crit to a peer. His work isn't relevant to my own however I can spot a clear coherency between his landscapes, portraits, and still life. They are all very flat and muted, pastel tones. His landscape and still life work has an eery mood about them, as though they are foreboding for something sinister.
Today we had a workshop in the digital darkroom with Katie talking us through the basics of Premier Pro. We had a similar workshop last year ahead of our moving image requirement of the D&AD brief, however I really struggled and didn't end up using the software.
I was very happy with how the session went and feel as though I am now pretty comfortable with the basics and would be happy trying to edit my 30 second video as part of my current brief.
Below are the notes I made throughout the workshop, which I have already referred back to when practising what I've learnt and I find them incredibly useful.







































