Where do I see my work in a Professional Context?
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Professional Contexts
My work currently sits and is most relevant to, brands visual merchandising; and advertising campaigns. This puts my work between fashion, editorial and advertising. Although I have collaborated and worked with designers, this isn't something which interests me as much, and similarly with music photography, are two industries which are not as relevant to the work I make and am interested in making, and not areas which I aim to fit into. Despite this, my working style is flexible and it is necessary to be able to be so to work within different contexts and subject matters, and this is possible within the two industries. Visual merchandising really interests me as the case study of Zara, a Spanish retail brand who spend barely any money on advertising, but use it in the visual merchandising of their stores and shop fronts, and editorials online. The power which this has has lead it to be the most popular store from Inditex Group, Europe’s largest fashion retailer. (Robin, M 2013) I have created any work I have with branding and visual merchandising in mind and therefore my images are easily placed within these contexts.
I chose three people specifically who I would like to see my work. The first is Olivia Singer, the Fashion & Beauty Features Editor for Another Magazine, which is under the publishing house Dazed. Another magazine is known for commissioning editorials in a style more similar to my own, compared to edgier magazines such as Dazed and Confused, produced under the same publishing house. Olivia Singer can be contacted by Email on oliviajasminesinger@gmail.com.
Sandor Vos is an Art director at Grey London. (sandervos88@gmail.com) Grey London is an advertising agency who have clients including arcadia group, and have commissioned adverts for Topshop. (Mark Banham 2012, Campaign live london)
Digital Editorial Director of Teen Vogue, Phillip Picardi, known as @pfpicardi on social media platform Twitter, would be an individual who I would like to see my work. Teen Vogue, like its parent magazine, are known for their many editorials and fashion images, many which are relevant to my own and share a similar aesthetic.
Bibliography
Parekh, R. 2013, writing for advertising age (www.adage.com)
Robin, M. 2013 Writing for Smart Company (www.smartcompany.com.au)
Any names, email addresses and contact information were accessed via Linkedin (www/linkedin.com)
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