How am I approaching moving image?
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How am I approaching moving image?
My fashion work shooting in the studio is strong and | can use this in my moving image work. Fashion advertisements for fashion brands such as Pretty Little thing, who Katie showed us in the moving image lecture really stood out to me as something I can achieve; I plan to experiment with shooting behind the scenes, or a model adjusting poses as though they were shooting stills, walking across the backdrop towards camera with simple movements. (Pretty Little Thing (2015) Youtube)
Keeping my moving image simple and working on the footage in post production, playing around with split screen and running footage backwards, on repeat and with other effects. I need to ensure that I don't over work the effects in post as this can make my work look very amateur and cheesy; something I need to avoid. Keeping my filming simple will mean that my framework could work as a selection of stills; KW Purcell highlights how the division between moving image and still is ambiguous. This is evident within the cinematic direction of Wes Anderson who's artistic direction makes his moving image a string of stills which are so detailed, they could be a series of paintings.
(Purcell KW (2010))
Craig McDean for Zara’s AW16 campaign had a short moving image film alongside the editorial stills, which used similar techniques in post to create something more interesting out of relatively simple footage, using techniques such as split screen and rewinding footage. (McDean, C. (2016) Zara AW16)
Susan Sontag’s view that photographs are more memorable than moving image I find really relatable. I find photographs much more unforgettable; they're standalone, speak for themselves.
In a sense, there is only a certain amount of information our brains can retain at any given moment. It takes intense concentration to digest all information within moving image; every time we re-watch a clip we will notice a minor detail which we would have missed before, constantly receiving and processing new information, which just isn't the case for photographs. My moving image will be the most effective if, like my stills accompanying it, it is minimalistic.
(Sontag, S. (1973))
Bibliography
McDean, C. (2016) Zara AW16
Pretty Little Thing (2015) https://www.youtube.com/watch?v=Mx4HNufG3qA
Purcell KW (2010) Adventures in motion pictures Eye Magazine Number 77
Sontag, S. (1973) On photography. New York: Farrar Strauss And Giroux
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