Second Brief of BA1b
09:46
Today we were given our second brief of BA1b, an external brief provided by D&AD for Shutterstock, a Stock photography, Stock footage and Stock music provider based in the US.
The brief was to produce a set of three images, all conveying a certain archetype in everyday life. The seven archetypes given are the seven building blocks to any story, and can create any narrative. They were:
- OverComing the Monster
- Tragedy
- Comedy
- Rebirth
- Voyage and Return
- The Quest
- Rags to Riches
Key Points from the brief:
- Our three images have to work well as a narrative as all three as well as individually.
- We need to produce a 30 second video in addition to our images with some background info.
- Our three entries can be static or moving image.
Nothing has really stood out to me a yet and I will need to brainstorm more ideas, but the archetypes that seem to work together are Voyage and Return, The Quest and Overcoming the Monster, and I could photograph some form of journey.


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